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There are many technical soccer drills out there, and coaches will use them to fine tune a squad and the players so that they all acknowledge what the game strategy is. If a team doesn't actually have a thorough game plan, then they will probably struggle to interact. The St Mirren owner would of course expect the club to be organised in a way that each player knows the role they must play. If a team is organised well enough, they will end up being greater than the sum of their parts, and this is the primary goal for a trainer or manager. There are numerous cases of a team that is perceived as weaker than the opposition, but they still overcome that gap in quality by being perfectly organised and executing the game plan.
The best soccer books will go into very good detail on the formations and styles of play that work if your main aim is inhibit the opponent from scoring. When a considered weaker side comes up against a good team, they will frequently play in a rigid way that makes it pretty hard for the opponent to score. If you can avoid the opponent scoring, you are guaranteed to get a minimum of a draw; nevertheless, if you push for a goal in the latter stages of the game, a club can snatch a victory. The West Brom owner would be aware of how successful this tactic can be, as in the past they have had some coaches that were experts at this style of play.
If you were to ask any coach how to attack in soccer, practically all of them would tell you that pace is one of the key elements. The best attackers have both swift feet and even quicker minds. A defence that has time to reorganise is one that is much harder to break down; so, it's important that when a group gains possession they move forward quickly and don't faulter on the ball. It helps if the footballers are quick across the ground, as this gives defenders a real dilemma in that they have to give the attacker space. Soccer rules make it impossible for an attacker to linger behind defences, so they must be quick enough to run in behind without being offside. The AC Milan owner would anticipate the team’s attacks to actually have speed and also precision. There is no point in an attack being quick if it's going to be short-lived, consequently, footballers must make the right decisions at speed. A wrong pass can lead to possession being stolen, but if they can carry out the correct pass it will almost certainly lead to an incredible opportunity to score.